Sustainable European Design
3-Day MasterClass Workshop
Charleston, SC | October 18th - 21st, 2026
with Per Benjamin, Max van de Sluis, & Hitomi Gilliam
Experience the future of floral design by learning from the past.
Join us for a 3-Day Masterclass Workshop at the amazing Magnolia Plantation Botanical Garden in Charleston, SC this October! This immersive experience combines an intensive 4 Day Hands-On Masterclass, with multiple guided tours through the heart of the Dutch floral industry & European Culture.
What’s Included.
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A 4-Day Sustainable European Design Masterclass with Per, Max, & Hitomi
• 4 Days of Hands-On Workshop, focusing on Sustainable European Design
• Learn mechanics and techniques from past generations & civilizations that can be applied to modern European design
• Learn the mechanics of binding, weaving, and pinning to create beautiful floral installations -

Learn at a One-of-a-kind Venue in historic Charleston, South Carolina
• Keukenhof Gardens Tulip Festival
• Aalsmeer Flower Auction
• Multiple Flower Growers, including Marginpar Headquarters + more
• Guided Tours to some of Amsterdam’s best flower shops
• Guided Tours of Amsterdams’s best museums (Van Gogh Museum, Stedelijk Museum, STRAAT Museum, & MOCO Museum)
• Pedestrian Tour thru Amsterdam, including Canal Boat Tour -

Extras
• Food & Drinks at Welcome Reception
• Daily Admission to Magnolia Plantation
• Breakfast Snacks Daily (Workshop Days)
• Catered Lunch Daily
• Group Dinner on October 21st
• Workshop Swag Bag
Special Pre-Registration Pricing
$2799 USD
Secure your Spot with a US$500 Deposit Today!
Itinerary.
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October 18th, 2026
Join us the evening before Day 1 for a relaxed and friendly Welcome Reception, where you’ll have a chance to meet your fellow participants, meet your instructors, and indulge in a catered selection of Charleston’s finest Food & Sweets! You’ll receive your welcome Swag Bag, filled with useful goodies, workshop materials, and a few special surprises to enhance your experience. It’s the perfect opportunity to settle in, ask questions, and start building connections before the floral adventure officially begins the next morning.
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October 19th, 2026
We kick off Day 1 bright and early with a visit to the world-famous Aalsmeer Flower Auction—the largest flower auction in the world! Enjoy a behind-the-scenes guided tour through their massive, fast-paced facility, where millions of flowers are traded daily. From there, we’ll spend the day visiting a selection of Dutch growers, offering a unique glimpse into the innovation and care behind the Netherlands’ thriving floriculture industry. We’ll wrap up the day with a short tour of our Workshop Venue.
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October 20th, 2026
Start Day 2 experiencing the breathtaking beauty of spring in full bloom with a guided tour of Keukenhof Gardens, where millions of tulips create a vibrant tapestry of color during the world-famous Tulip Festival, one of the most celebrated floral events in the world. After soaking in the floral inspiration and enjoying time among the blossoms, we return to our workshop venue to kick off the first hands-on session of our Sustainable European Design MasterClass.
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October 21st, 2026
On Day 3, we step back in time to explore the roots of sustainable floral design. In this hands-on session, Per, Max, and Hitomi guide participants through forgotten techniques, natural materials, and historic approaches that shaped floral culture from ancient civilizations through the Renaissance. Using compostable and reusable materials, students will recreate timeless methods such as garlanding, wreath-making, and hand-tied arrangements—laying the foundation for more thoughtful, environmentally conscious practices.
FAQs
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Absolutely! We will be hosting our first Tour Orientation Session in June & will cover all add-on options, such as bringing a guest for individual days (or) all non-workshop tour activities.
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Registration cancellations before March 16th, 2026 can be deferred to another Floristic Dialog Tour/Workshop within (2) years of cancellation date.
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International Flights + Airport Taxes
Hotel & Accommodations
All Food & Beverage not listed
Entrance to Attractions not listed + items of a personal nature
Cancellation Insurance
Gratuity / Tipping
Travel Insurance (we strongly advise you to have travel insurance)
Travel Visas