The Next Chapter of Floristic Dialog

Sustainable Floral Design
with Hitomi, Per, & Max van de Sluis!

As we look to the future, we believe it’s time to find inspiration and learn techniques to not only create beautiful designs, but to do so responsibly. We are excited to open Pre-Registration for our existing Floristic Dialog Alumni, to this exciting new chapter!

Enjoy Students-Only Discounts and Options to both our newly announced Fall 2025/Spring 2026 Virtual Program, as well as an exciting in-person Workshop & Tour next April in Holland!

Fresh off their new book, ‘Sustainable Floral Design’

Per & Max, joined by Hitomi; have combined to provide a comprehensive & exciting Program which will look to Reimagine floral design through sustainability, history, and European innovation! Join the three of them for a first of its kind program, beginning with a Virtual 2-Part Program, followed by a 7-Day Masterclass & Tour in Holland. Inspired by Per & Max’s groundbreaking book, this program explores the rich heritage of European floristry, reviving time-honored arranging techniques while pioneering modern, eco-conscious methods for a greener future.

2 Exciting New Programs.

Sustainable Floral Design Virtual Program

Part One: October 5th - 26th, 2025
Part Two: January18th - February 22nd, 2026

Reimagine floral design through sustainability, history, and European innovation! Join renowned floral designers Hitomi Gilliam, Per Benjamin & Max van de Sluis for an exclusive virtual workshop, inspired by their groundbreaking book, Sustainable Floral Design. This program will explore the rich heritage of European floristry, reviving time-honored arranging techniques while pioneering modern, eco-conscious methods for a greener future.

What You’ll Learn:

  • The principles of Sustainable European Design—balance, movement, and natural aesthetics

  • How florists throughout history used binding, weaving, and pinning—techniques that predate today’s harmful materials

  • How to design with biodegradable, compostable, and reusable materials

  • Strategies to reduce waste and rethink mechanics for a more sustainable floral industry

  • Exclusive insights from two of Europe’s most influential floral designers

Why This Class?
Europe has long been at the forefront of floral innovation and sustainability, and this workshop brings those traditions to life! By blending historic European arranging techniques with modern eco-conscious practices, Hitomi, Per, and Max will guide you toward a new, responsible approach to floral design—one that is both breathtaking and kind to the planet.

Sustainable European Design Holland Masterclass & Tour

Dates: April 6th - 13th, 2026

Experience the future of floral design by learning from the past! Join us for a 7-Day In-Person Masterclass & Tour through the Netherlands, where you’ll explore eco-friendly floral techniques, historic design principles, and the innovation of Sustainable European Design. Guided by Hitomi Gilliam, Per Benjamin, & Max van de Sluis, this immersive experience combines an intensive hands-on Masterclass, with private tours and exclusive access to the heart of the Dutch floral industry & European Culture.

Highlights:

  • 5-Day Sustainable Floral Design Masterclass with Hitomi, Per, & Max. Learn the mechanics of binding, weaving, and pinning to create beautiful floral installations

  • A visit to the Aalsmeer Flower Auction – Explore the world’s largest flower market and witness the global floral trade in action

  • Keukenhof Gardens – Visit the breathtaking “Garden of Europe”, featuring over 7 million tulips in bloom

  • Dutch Flower Farms & Nurseries – Go behind the scenes of sustainable flower cultivation with exclusive farm visits

  • Wholesale Flower Supplies Shopping – Visit to some of Europe’s top wholesalers

  • 2-Day Tour of Amsterdam’s Floral & Cultural Scene – Enjoy guided tours exploring some of the city’s best Flower Shops & Museums

Pre-Registration
Options

*Only Available to past Floristic Dialog Students

Virtual Program

$499

$300 OFF Full Price

Holland Workshop & Tour

$3799

$500 OFF Full Price
(requires $500 Deposit)

Virtual + Holland Workshop & Tour

$3999

$1099 OFF Full Price
(requires $399 + $500 Deposit)

Register Today.

Virtual Option Only

US$499

Registration Includes…

  • Full Access to 2-Part Virtual Program (Fall 2025 & Spring 2026)

  • Over 40 Hours of LIVE Educational Programming with Hitomi, Per, & Max

  • 10+ Sustainability Quizes & Student Challenges

  • 4 Student Sustainable Design Assignments with LIVE Student Review with Hitomi, Per, & Max

  • Lifetime Access to ALL Recordings & Course Related Content

  • Access to Student-Only Community Group

  • Full Technical Support, helping you troubleshoot any problems with accessing course content

Holland Masterclass & Tour Only

US$3799

Registration Includes…

  • 5 Days of Instruction with both Per Benjamin, Max van de Sluis, & Hitomi Gilliam

  • 2 Days of Touring the City of Amsterdam with Per, Max, & Hitomi

  • Locally Sourced Catered Lunch provided all (5) Workshop Days

  • Group Dinner with Per, Max, & Hitomi Included in Registration

  • All Tour Transportation & Admission to places like…

    • Keukenhof Gardens Tulip Festival

    • World Famous Aalsmeer Flower Auction

    • Various Dutch Growers, Wholesaler, & Flower Shops

    • Van Gogh Museum, Moco Museum, Stedelijk Museum

    • Amsterdam Canal Cruise & More!

  • Professional Photography of your work throughout the Workshop

Virtual + Holland Masterclass & Tour Bundle

US$3999

Registration Includes…

  • Full Registration to the 2-Part Virtual Program (Fall 2025 & Spring 2026)

  • Full Registration to the 7-Day ‘Sustainable European Design’ Holland Workshop & Tour (April 6-13, 2026)