• NEW Floristic Dialog Programs!

    Now Open for Registration! We’re thrilled to announce two exciting new programs for floral professionals and enthusiasts alike. Floristic Dialog ‘Sustainable Floral Design’ will be a 2-Part Virtual Program, starting this fall, with Per, Hitomi, & Max van de Sluis! Also just announced, a 7-Day MasterClass Workshop & Tour in Holland!

  • Floristic Dialog 'Sustainable Floral Design'

    Reimagine floral design through sustainability, history, and European innovation! Join renowned floral designers Hitomi Gilliam, Per Benjamin & Max van de Sluis for an exclusive virtual workshop, inspired by their groundbreaking book, Sustainable Floral Design. This program will explore the rich heritage of European floristry, reviving time-honored arranging techniques while pioneering modern, eco-conscious methods for a greener future.

  • 2026 Holland MasterClass Workshop & Tour

    Join us for a 7-Day Masterclass & Tour through the Netherlands, where you’ll explore eco-friendly floral techniques, historical design principles, and tour some of Holland’s famous sites. We’ll visit the Keukenhof Gardens, Aalsmeer Flower Auction, & some of Amsterdam’s best flower shops & museums, just to name a few. This immersive experience combines an intensive 4 Day Hands-On Masterclass, with multiple guided tours through the heart of the Dutch floral industry & European Culture.

  • Floristic Dialog VANCOUVER

    We just wrapped our very first in-person Floristic Dialog Workshop! Thank you to our wonderful 18 Students who joined us from across the globe in Vancouver, Canada!

    Join our mailing list to be notified for future workshop announcements.

Upcoming Floristic Dialog Workshops

  • 'Sustainable Floral Design' Virtual Program

    Reimagine floral design through sustainability, history, and European innovation! Join renowned floral designers Hitomi Gilliam, Per Benjamin & Max van de Sluis for an exclusive virtual workshop, inspired by their groundbreaking book, Sustainable Floral Design. This program will explore the rich heritage of European floristry, reviving time-honored arranging techniques while pioneering modern, eco-conscious methods for a greener future.

  • Holland 2026 MasterClass Workshop & Tour

    Join Hitomi, Per, & Max Van de Sluis for a 7-Day Masterclass & Tour through the Netherlands, where you’ll explore eco-friendly floral techniques, historical design principles, and tour some of Holland’s famous sites. We’ll visit the Keukenhof Gardens, Aalsmeer Flower Auction, & some of Amsterdam’s best flower shops & museums, just to name a few. This immersive experience combines an intensive 4 Day Hands-On Masterclass, with multiple guided tours through the heart of the Dutch floral industry & European Culture.

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Meet your Instructors.

‘I’m always SUPER excited to partner with Per Benjamin and working together on our Floristic Dialog Virtual Series has been amazing. As this name implies… we engage in many Floristic discussions on diverse range of design topics, technical and theoretical as well as conversations about sources of inspiration, creativity, career and business, and whatever the frequently asked questions are in our profession.

Dive Deep into Floristic Dialog with us!’

Hitomi Gilliam

‘Floristic Dialog... What a treat this is going to be! To share, discuss, question, turn things up side down and then land safely with new perspectives, knowledges and passions for all of our future designs.

Hitomi and I will start discussions, both in theory and in practical floraldesign pieces, on different subjects through this series of workshops. My own theory, together with Hitomi's view on a number of design elements, as well as all of your different ideas on the same theme is gonna change us all forever!

Per Benjamin

Register for past Floristic Dialog programs & INSTANTLY unlock access to hours of Educational Content!!

In addition to our exciting upcoming programs, we are also offering registration for our EXTREMELY POPULAR 2022 Colour Program, which launched with 100+ Students from all over the world! Registration begins at just $99 and unlocks access to over 30 hours of educational video content from Per & Hitomi.